Understanding what NOT to do in regards to social media is almost as important as knowing what you should do. Below are some social media blunders to avoid at all costs!
Jokes at other people’s expense – It should go without having to say, but you need to think before you send anything out into cyberspace for the world to see. Most importantly, don’t try and take advantage of someone else’s bad luck or indiscretion to promote your own products or services. While a celebrity death or embarrassing scandal might appear to be easy fodder for attracting eyeballs, you’re almost certainly going to tick off as many people as you tickle!
Offending your customers – Right there with poor taste humor is the inclination to state your preferences, political, social or otherwise, that may or may not agree with those of your clients and customers. Use your head! Don’t talk about anything with the general public that could cause offense or be misunderstood, or you’ll pay big for this transgression.
Not making business only accounts – An account solely devoted to your business has not only a much better chance of being found in the search engine results, it projects an altogether more professional image for your business.
No social media buttons on your website – They are readily available for all social media platforms, and you’re shooting yourself in the foot if they are inaccessible on your homepage and every post you make. This will make it easy for your readers to share your content and in doing so help promote your business.
Not using your social media profiles to link back to your site – You’ve gone to all the trouble to build and use these social sites, why not take the free, authoritative link they’re offering back to you! Facebook, Twitter, YouTube, LinkedIn, and Google all allow you to link back to your website. There’s five great links to your site, and a great chance for your (hopefully) many followers to end up on your site.
Tim Fahndrich is the president of thirdRiver Marketing, a digital marketing agency based in Salem, Oregon. thirdRiver specializes in Reputation Marketing for local businesses and is the creator of the whirLocal system. To learn more about whirLocal, call thirdRiver at 503.581.4554.