Ever since Google merged with Google Places to become Google + Local, there’s been a huge uncertainty as to making use of this platform for business. It has now become much clearer. Businesses are beginning to see the tremendous opportunity Google + Local is offering, and they’re finding ingenious ways to find buyers and prospects.
So let’s have a look at some of the best ways your business can leverage this platform.
- Be sure your Google+ Local page sticks out – The first and probably most important task is to make sure that your page is entirely filled out. Fill out all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, have a ton of images, as this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and products.
- Use the search function to prospect – Using Google+ to look for prospects and hook up with potential buyers is ridiculously easy! The search bar at the top of your Google page can help you find people who are talking about your niche or company. Add them to your Circles and start the connection process!
- Engage with Google Communities or video – A great way to leverage your Google+ Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One excellent example of a company that has gotten this down is Cadbury. You can also lead people to enticing offers and coupons which can be accessed directly from your site. This is an awesome method to convert Google visitors to onsite buyers.
- Use Google+ Hangouts to spread the word – There are numerous ways to use this very cool tool to enhance your small business. You can hold webinars, get video reviews from your customers, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, which you can then upload to YouTube if you want. See the possibilities?
I hope you’re beginning to see what the power of Google merged with Google+ Local, YouTube and the other parts of the Google arsenal could mean for your small business. Get yourself started on Google+ Local today!
Tim Fahndrich is the president of thirdRiver Marketing, a digital marketing agency based in Salem, Oregon. thirdRiver specializes in Reputation Marketing for local businesses and is the creator of the whirLocal system. To learn more about whirLocal, call thirdRiver at 503.581.4554.